American Nurses Enterprise Unveils New Brand Identity at the ANCC National Magnet Conference® and Pathway to Excellence Conference® in New Orleans

THE POWER OF NURSES Takes Center Stage at Annual Fall Conferences

(November 1, 2024, SILVER SPRING, MD) – Today the American Nurses Enterprise announced that its family of brands – the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF) – is undergoing a comprehensive rebrand after more than 125 years of excellence in service to the nursing profession. The new brand was revealed during a high energy, dynamic presentation celebrating The Power of Nurses™ and the value of the profession during the annual ANCC National Magnet® and Pathway to Excellence® Conferences in New Orleans, Louisiana.

Through this brand refresh, the American Nurses Enterprise will expand its reach beyond traditional audiences to become recognized by the global healthcare community and the general public as a trusted leader in healthcare. The rebrand was accomplished in close collaboration with stakeholders and affiliated constituent and state nurses associations to ensure alignment, unification, and amplification of the American Nurses Enterprises' work throughout the country and around the world. The focus of the new brand is centered on "The Power of Nurses," which is both a truth and a call to action.

When nurses connect with the American Nurses Enterprise family of brands, their power is multiplied, creating a united force that drives lasting impact across healthcare. With that in mind, the American Nurses Enterprise is doubling down on its vision and mission and introducing an evolved value proposition to better serve the needs of both nurses and patients while staying concurrent with a rapidly changing, dynamic healthcare landscape:

American Nurses Association. Championing nurses as the heartbeat of healthcare, ANA works to ensure nurses get the recognition and support they deserve. This is accomplished by providing a sense of community and deep connections, practice standards and policy development, professional ethics guidelines, advocacy and influence on legislative and regulatory policy, professional development and continuing education opportunities, and well-being resources.

American Nurses Credentialing Center. Advancing the highest standards of nursing excellence is the clarion call of ANCC. It routinely works with some of the largest and best healthcare organizations and systems around the world to set rigorous standards of nursing practice and conduct research to drive safer patient outcomes. This is realized through organizational credentialing, individual credentialing, accreditation, and nursing research and quality.

American Nurses Foundation. Inspiring transformational change is what leads ANF. Through philanthropy and strategic partnerships, it empowers nurses to create change for entire healthcare systems and communities by mobilizing resources, leading groundbreaking research, and fielding innovative pilot studies.

"I am excited to announce that our organization is amidst a powerful, transformational journey. While we draw from more than 125 years of advocating and working tirelessly to advance the profession of nursing, we have an unwavering focus on the future," said American Nurses Enterprise CEO Angela Beddoe. "As an organization, we are driven by our collective vision and mission, which beckons us to elevate the work nurses do and the value they bring to healthcare delivery while providing meaningful support, opportunities, and guidance. Nurses are the heart and soul of this ever-progressing brand. That's why we are deliberate in aligning each organization within the Enterprise family to meet the needs of nurses and advance the profession. As the leading voice of the nursing profession, it's important for us to show the world that we are united under a common goal and we are one – through The Power of Nurses."

The time for transformation is always. Please watch the new brand anthem video, "Nurses Symphony" to view the new American Nurses Enterprise brand and to witness the Power of Nurses: https://youtu.be/2UVOUkCwDLY